SFC Hamilton McWhorter
U.S. Army Garrison Benelux
Dom in Cologne, Germany
|Last updated: February 1, 2011|
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USAG Benelux is launching a new campaign and its focus is you.
For years, Servicemembers have used the symbol of a thumbs-up to break through language barriers on foreign lands. During World War II, American GIs spread the sign of peace and unity throughout Europe as they marched toward Berlin.
At the Benelux, the thumbs-up symbolizes the five strategic communication messages recently approved by the commander:
We Are Partners
According to the Benelux mission statement, the garrisons provide base operations for joint military and interagency communities to support U.S. interest in NATO. These operations, over a seven-nation footprint, are possible because of the partnerships with other U.S. branches and military allies.
We Are Good Neighbors
For decades, U.S. Servicemen and women have worked alongside their European Allies—in peacetime and in war. The relationships that have been built within the Schinnen, Brussels and Chièvres communities expand from day-to-day base operations to casual encounters among neighbors, living in the villages off post.
We Are Here to Stay
With millions of dollars of new infrastructure—like the new lodging, commissary and training area at Chièvres or the new playground at Brussels—USAG Benelux continues to grow, further enabling its allied forces to fulfill their strategic missions.
We Need You
One of the greatest resources at the Benelux is its people—from host nation employees who bring decades of local experience to fresh, experienced military and civilian employees and the families who give so much to their on- and off-post communities.
All of that rolled up into one overarching message is a big thumbs-up, symbolizing WE CARE. We care about mission readiness, family readiness, warriors in transition, the Army Family Covenant, veterans and retirees, our partners, our neighbors.
BE A PART OF IT
The We Care Campaign is being launched through a variety of media, and this is where you come in.
And coming soon is a We Care Web site through USAG Benelux homepage. Pictures, ads, videos and more will be posted online through the interactive site.
Our vision is to be the U.S. service member’s community of choice, with premier services and facilities sustaining U.S. personnel in and in support of NATO.
Our mission is to provide Army base operations for joint military and interagency communities to support U.S. personnel in and in support of NATO throughout our seven-nation footprint.
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